Guys, Freya hit it out of the park this season. I’m serious, their collection is on point. Freya’s SS17 collection is all about graphic floral prints, fresh pops of color, and elevated basics. There’s still a lot of hot pink (official color of SS17?), but the new prints and Fancies collections more than make up for it. Just a forewarning: I’m a dumb blogger and didn’t get pictures of the new Deco color ways. Sorry! I guess I have remaining emotional trauma regarding Decos. Anyways, lets get to it! 🙂
Honestly, I never thought I’d fall in love with a basics collection, but holy shit I want all of the pieces in the Fancies range. I can’t decide whether I like Reef Blue, Hot Coral, or Lemon Sorbet better. None of the colors are neon, but they all have a perfect freshness for spring. They’re bright and energetic without being in your face, and the lace is incredibly soft to the touch. The Fancies collection is designed to mix and match with the rest of the season, and it includes a bralette, unlined plunge bra (with a gateway back), cut and sew foam longline bra, chemise (not pictured: XS-L), hipster short, and brazilian cut cheeky panty. In addition to the fashion colors this season, Fancies also comes in black, white, petal (a light pink), and chili red.
Lets talk about the silhouettes. My favorite is the lightly padded longline bra. It’s a 4 part cup with two vertical seams and a horizontal seam made of thin, very flexible foam. The longline band is unboned. I honestly need this bra in my life, and luckily for me it appears to work wonderfully for projected breasts. My second favorite is the plunge bra, which has cutouts at the gore and an adorable gateway back. I love gateway backs for summer, because they look so much cuter than a typical bra band when they poke out of a low-back shirt. The fit should be similar to a typical Freya plunge, so best for very projected and narrow breasts with a full on bottom shape (in the smaller band/cup range). Fancies also includes a standard sized bralette designed for larger breasts. The model wears a 32F and is wearing a size small in the bralette. You pull this bralette over your head, so it’s going to fit a bit loosely on the band. The chemise is basically the bralette made into a dress. I didn’t see it in person, but it’s nice to see Freya responding to desires for unwired pieces.
I don’t know why hot pink is everywhere next season, but here’s Freya’s interpretation. The top bra is the Tempo, an unlined balcony bra based on the Rio. This bra is best for even to full on top shapes, and has a higher gore than most Freya offerings. My picture is too warm, the set in real life is a lovely mid-tone raspberry pink. Next is this season’s Scarlet color way of the Pulse (which will also be available in black). The Pulse is sheer until GG cups and is a member of the Arabella/Siren/Lyla family. It works best for narrow, projected breasts that are full on bottom. Finally we have the Hot House unlined plunge bra (also comes in a Balcony bra: 28 GG-J, 30-36 GG-K, 38 GG-J, a padded half cup: 30 D-G 32-38 B-G, and a Chemise XS-L) , which I really like despite my aversion to hot pink. The unlined plunge bra is the same shape as the Fancies plunge and the older Freya Minx. I really love the black and white bows on this set, because they add perfect contrast to the bright abstract floral print. I also like how the print is continued all the way along the straps, which is a consistent detail for all printed bras from Freya this season.
First, Gypsy Rose, which desperately I wish Freya would rename. It’s not okay to name lingerie after racial slurs. How did no one catch that? The bra itself is gorgeous, with a floral print that reminds me of vintage botany illustrations. It’s graphic, crisp, and I love the polka dotted white mesh that accompanies it. The Gypsy Rose collection includes the pictured balcony bra and short in addition to a brief (XS-XL), Brazilian (XS-XL), and padded half cup bra (28 D-GG 30 D-H 32-36 B-H 38 B-G). Next we have Retro Bloom, a gorgeous Japanese-inspired floral on a black background. It has a matching brief, short, and thong all available in XS-XL. I’d totally wear it as a crop top under a leather jacket. Finally, we have California Dreams, a leafy palm print with pink accents. Botanical prints have been huge for a while now, so I’m not surprised to see one in this collection. I wish it was a bit more green and less pink though, but it’s a very cute set. As I mentioned earlier, I love the printed straps on all of these bras.
Sigh, the Sassy in Sand is the perfect special occasion set. The half cup bra is a different shape than the typical Freya half cup. It’s got 2 vertical seams and a horizontal seam that attaches a short upper section. This should give great cakes-on-a-plate cleavage and leave room for lower fullness. The picture of the bustier is more true to color, and happily the bustier is also cut and sew. The bustier is both boned and completely strapless/convertible. The set also includes a Brazilian and brief, both available in XS-XL. Then we have the glamorous Idol Allure, a mid-tone beige bra with a black fishnet overlay. The Idol Allure strapless is based on the incredibly popular Deco Strapless. It’s made of inflexible foam and has tall cups, so those with short roots will want to size down. Finally, the lovely Idol Allure Moulded Balcony Bra. Idol is higher coverage and made of more flexible foam than the Deco. The Balcony has a cute double strap detail (read: the straps are less than half adjustable).
Fresh and Fierce
Damn do I love the Fresco (top picture). I adore the crisp, graphic, black and white peony print with splashes of lime green and light pink. It reminds me of watercolor tattoos, and the entire design is just fresh, light, and perfect for blistering hot days. I want it. Fresco also comes with a Brazilian cheeky panty (love that Freya’s doing so many this season) that’s available from XS-XXL. Next up we have another favorite of mine: the Hero in Pistachio. THIS COLORWAY. I adore it. The entire bra feels light as air, and incredibly fresh. Yes, it’s bright, but I want it. I haven’t tried the Hero yet, but I’ve heard that it fits a bit like Fantasie’s side support bras. To prove its name, the brief’s laser cut back shall conquer VPL forever and return comfort to Gotham. Hero will also be available in Black and White.
So what did you all think of Freya SS17? I absolutely need to try the Fancies longline (okay and the plunge and brazilian), the Hero in Pistachio, and the Fresco. Sigh, my credit card is groaning in advance of this season. Seeing things this early gives me extra time to plot its ruin.